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If you’re a new author, traditionally or independently published, one of the problems that you face is that you may not understand how book selling really works.
The publishing world in 2016 is similar to a Mad Hatter’s tea party. Nobody is sure what’s happening or how it will end.
Consider these facts:
#1 Writers who are dedicated to selling their books, sell more books. This is not a game for the faint hearted. Stephen King sold books from his car to bookshops when he was getting started. The 2016 equivalent is being on social media and producing interesting, shareable blog posts at least once a week, about your book, your themes, your characters, your locations, anything connected with the book, which will inspire a desire in people to read it.
#2 There are readers out there for your book. You just have to find them…
Source: How Book Selling Really Works – Updated for 2016 | BooksGoSocial Book Marketing Blog