Seven Ways to Market Your Self-Published Novel…

Congratulations! You’ve published your first novel (or maybe your second or your third) and now you’re ready to market it.

This can be a daunting moment. I think all of us secretly hope that our novel will be miraculously discovered and recognised as the masterpiece it truly is … but we know that isn’t going to happen without some sort of marketing.

The good news – especially if the very idea of marketing makes you shudder – is that there’s no single “right” way to let the world know about your book.  There are lots of different techniques you might try, depending on the type of book you’ve written, and the type of author you are.

I’m focusing on self-published novelists in this post. Many of these suggestions will work just fine for traditionally published authors too, but as a self-publisher, you have full control over things like the price of your book – and carte blanche to market in any way you see fit.

I’ve also kept this list short: seven ideas rather than the 50+ you might find on some sites.  I’ve come across some huge lists of marketing ideas for novelists … but often I end up feeling that most of the ideas aren’t necessarily all that workable or impactful.

While there are an almost unlimited number of things you could do to promote your novel, in this post, I’m going to focus on seven very common ones:

Read the rest of the post:

Shared thanks to Chris the Story Readin’g Ape’s Blog: Seven Ways to Market Your Self-Published Novel…


How to Attract Readers – by Renee Scattergood

This is the hardest part about being a new author. You know you have a great story to share, but how do you convince others you have a great story?

Well, here’s the thing. You don’t.

The more you try to push your story on others, the more you get labelled an annoying salesman and drive potential readers away.

So what’s the solution?

It’s simple. You sell yourself instead of your books. Do this by using social media for its intended purpose: to meet and interact with people. Get to know other authors, especially authors in your genre, and people who enjoy reading in your genre. Engage them in conversation and visit their blogs (if they have one) and leave comments. Share their posts (and let them know you’ve shared). Re-blog their posts if their blog allows it.

By doing this, you’ll be helping them, and believe me… they’ll appreciate it. When you help people this way, they will often check out your stuff as well. If you have your website/blog set up to feature your work and get sign-ups for your newsletter, and you make it easy to share your content (with one click share buttons), they will likely share it.

Don’t stop there though. When you’ve made connections with people, offer to host them on your blog. You can interview them or maybe even offer to review their work (if you enjoy writing reviews). You can even ask them if they’d like to write a guest post for your blog. They might appreciate the exposure so much, they’ll offer the same in return. Of course, you can always ask for reciprocation.

Follow the 80/20 rule where 80% of your content should be entertaining and/or informative and 20% promotional. You can draw attention to your blog by writing informational posts on writing, publishing, marketing or your genre. Or you can write something entertaining like poems, short stories or even share a personal story. People will love to hear about your personal experiences while writing.

Bottom line is, don’t get caught up in the promotion. Most people, unless they know you, won’t be interested in your new book. So you have to let them get to know you first. Once you’ve taken the time to connect with potential readers, your work will likely sell itself.


Renee Scattergood PicRenee Scattergood lives in Australia with her husband, Nathan, and daughter, Taiya. She has always been a fan of fantasy and was inspired to become a story-teller by George Lucas, but didn’t start considering writing down her stories until she reached her late twenties. Now she enjoys writing dark fantasy. She is currently publishing her monthly Shadow Stalker serial, and she has published a prequel novella to the series called, Demon Hunt. She is also working on a new series of novels, Savior of the Serpent Isles. The first book, The Galvadi Invasion, is due to be released mid-2016. Aside from writing, she loves reading (Fantasy, of course), watching movies with her family, and doing crafts and science experiments with her homeschooled daughter. Visit her site for more information and a free copy of Shadow Stalker Part 1 (Episodes 1 – 6):

Author Pages:


Renee’s Author Spotlight: – a blog where I feature indie and small press authors.

Amazon Author Page:

Smashwords Author Page:

Read As I Write (Don’t wait til the book is released):

Social Media:

Facebook Page: